We do a lot of work on social media and a lot of work on search engine optimisation.
They are completely different marketing channels for business for 1 very good reason.
It’s All About Intent
And that reason is intent.
When people use Facebook, they do it to socialise. Facebook is good for 2 main things:
- brand building
- providing social proof as to the way you do business
Google, on the other hand, is generally a more active resource.
People use Google to find stuff – whether that’s information to read or products to buy or photos to look at.
If you want sales, push Google. If you want to support your web site converting, then social media has its place.
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