Over the years I’ve had people tell me some stupid business ideas and some fantastic business ideas.
I’ve signed more Non Disclosure/Confidentiality Agreements than most.
- For a silly business idea I’ll pay you $1.
- For a brilliant business idea I’ll pay you $1.
An idea is worth almost nothing.
The money is in the execution.
“I Just Need One Great Idea & I’ll Strike It Rich”
People who aren’t in business think all you need is one great idea and they’ll strike it rich.
Nope, all they have is an idea.
And that ain’t worth a dime.
The money is in taking that idea and creating a sustainable business around it.
Only then will you have something of any value.
(More prompts for thinking like this is this great little book of business/thinking/strategy. Well worth the read.)
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