Media Training 101 – Never Admit Responsibility
If you ever wonder how much you see and hear in the media is bullshit, training or legitimate, have a listen to the A Current Affair interview with the 2 DJ’s who made the prank call to the King Edward...
View ArticleA Guarantee Is Your Brand
A guarantee can be a pretty powerful marketing tool. But when is a guarantee a ‘real’ guarantee. I just saw this headline on News.com.au - “QCAT finds Flight Centre’s ‘lowest airfare guarantee’ not...
View ArticleBig Opportunities In Australian E-Commerce
Being rather active in online retail means we have to keep our eyes on the ball in terms of what’s happening in the industry. Here’s a great article referring to online sales that was published today....
View ArticleBreathtakingly Brilliant Marketing
This is breathtakingly brilliant marketing. For Mia as well as Stanley Steemer (if they have the sense to snap up Mia and the rights to her video). The post Breathtakingly Brilliant Marketing appeared...
View ArticleWhat Makes A Good Author Photo In Google’s Results
Everything matters with your web site. Everything has an impact. Little things matter and sometimes they matter a lot. We’re doing some worth on Google avatars in search engine results and have been...
View ArticleOnline Doctor A Reality With Telehealth
Looks like the future is here with the announcement on the weekend that Australian provider GP2U is about to provide online doctor consultations between GPs and patients as part of the Government...
View ArticleClik here to view.
Pressure Cleaning Gold Coast Before & After Shots Work Beautifully
We’re doing a bit of work with Paul, a lad who owns a pressure cleaning business here on the Gold Coast. One thing we’ve really pushed with Paul is the need for some great Before & After shots of...
View ArticleA Nice Problem To Have
I have a problem at the moment and it’s a nice problem to have. I have a client’s site that has exploded with sales. Tons of enquiry and tons of sales through his web site (he makes all his sales on...
View ArticleReviews Matter & Here’s Why
Here’s an interesting read. When you shop online, there’s often customer reviews posted beside/below the item. Reviews Aren’t Reliable They’re not reliable. We don’t know who wrote them, we don’t know...
View ArticleRemarkable Service Gets Remarked Upon
One of my key aspects of marketing advice relates to being remarkable. Remarkable so that people remark on it. Word of mouth is still the most effective and credible form of marketing, as it’s...
View ArticleClik here to view.
What To Do When Disaster Strikes
Hope all is well and these storms, floods and fires haven’t been a problem. Queensland and NSW have been (and continues to be) hammered by the high winds and rain of ex-cyclone Oswald. Our clients in...
View ArticleGoogle + On The Rise
Google + usage at 25% of global Internet users. This puts Google’s social platform in second place, behind Facebook. I’m not convinced of the numbers, but well worth keeping an eye on if your business...
View ArticleClik here to view.
Playing The Customer For A Sucker – Everyone Has A Voice To Fight Back In The...
I scored a rare weekend pass from my wife last Friday so did the only sensible thing I could do. Jumped on the first plane I could and flew the 2,500 km from my home on the Gold Coast to Hobart,...
View ArticleBusiness Isn’t About Money
I was talking with some business students the other day, and I mentioned that “Money isn’t everything. Money isn’t anything at all.” Theyseemed to like that one. Focus On Outstanding Focus on...
View ArticleAre You An Employee 24/7?
This is an interesting discussion – if your social media profile lists your workplace, you are essentially posting on their behalf. It’s nothing to do with whether you consider that to be the case – if...
View ArticleClik here to view.
It’s Not About You, It’s About What You Mean To Your Customer
We’re just finishing off a bit of a site freshen up for a cakes Brisbane business called Cat’s Creative Cakes. Cat specialises in wedding cakes in Brisbane, birthday cakes in Brisbane and much more....
View ArticleClik here to view.
How Much For The World’s Greatest Idea?
Over the years I’ve had people tell me some stupid business ideas and some fantastic business ideas. I’ve signed more Non Disclosure/Confidentiality Agreements than most. For a silly business idea I’ll...
View ArticleAir New Zealand Brands All Of New Zealand
Air NZ brands not only itself, but all of New Zealand with their brilliant aircraft safety videos. Nice work. The post Air New Zealand Brands All Of New Zealand appeared first on Online Marketing...
View ArticleWhy Trip Advisor Tells Me I’m In The Top 1%
I do a fair bit of travelling around the place and do a few reviews on Trip Advisor of the hotels I’ve stayed in, restaurants I’ve eaten in and a few other bits and pieces. Trip Advisor have just...
View ArticleClik here to view.
Finally In The Spotlight!
Finally, my time to shine in the spotlight with multiple cameras and lights on me. Brendon talking up Evolve Film Productions Unfortunately it wasn’t all about me! This was for a testimonial for the...
View Article