I have a couple of neat little examples of how PR can be very effective in gaining ongoing recognition for your product or brand.
Our client Carol runs the Shoe Garden and got a mention in a pretty obscure local magazine. A few months later Carol gets a call from a statewide TV variety show that wants to feature her large women’s shoe shop on their program.
And a TV segment on a statewide TV show can lead to superb recognition.
Carol also tells the story of a customer just recently who came in because she saw a story on the shoe shop in a local newspaper – 2 years after the story ran!
From Award Nomination To Best & Brightest
A few weeks back my 21 yo son Jack was a Finalist in the Pride of Australia Awards here in Queensland.
He goes up to the presentation day and comes away empty handed – bad luck young fella!
A few days later he gets a call from a local journo who saw him mentioned as a finalist and was writing an article about Queensland’s Top 50 Best & Brightest.
Sure enough, a few weeks later the Courier Mail newspaper prints their Top 50 Best & Brightest and Jack gets a very nice mention (interesting because he’s not even the “Best & Brightest” in his own family!).
Best & Brightest ………….mmmmmmm
Getting publicity for your business is all about momentum. If you can get a little story going then that lead to bigger and bigger stories.
The little stories give you the credibility needed to be considered for the bigger stories.
Get known offline – raise your media profile now.
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