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How To Write A Newsletter
We write and advise on a lot of email newsletters. (We use MailChimp and recommend it highly.) One of the key barriers in sending a e-newsletter is the thinking that it has to be the greatest...
View ArticleThe Changing Way Of Google Rankings
To say Google is changing things up a bit is like saying the Titanic was a small boating mishap. The fundamental way Google works is changing, and it’s changing fast....
View ArticleGreat Idea Right Here
What a brilliant idea: The post Great Idea Right Here appeared first on Web Site Designers Gold Coast.
View ArticleYour Product Does Not Sell Itself
I’ve seen lots of great products and services over the years. I’ve marketed lots of them. I haven’t marketed many of them. I once had a client, who had a fantastic new product, reluctant to market his...
View ArticleI Remain Rock, Paper, Scissors Champion!
I met a new client (Fiona) today for coffee and a chat. We decided to play Rock, Papers, Scissors to see who paid for the coffees after she very arrogantly announced: I am the greatest Rock, Paper and...
View ArticleBrilliant Marketing Or Nice Co-Incidence
Yesterday my car didn’t start when my wife went to drive it. She called the RACQ (the local car club that send out a mechanic) to see if he could get the car started and out the guy came. The next day...
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How A $300 Fix Is Costing This Business $190,000 A Year
In marketing and business, it’s important that all of your service offering work together to make the sale. I have a neat little example to show how being poor with 1 thing stops a sale completely. You...
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Why PR Works & Works Well
I have a couple of neat little examples of how PR can be very effective in gaining ongoing recognition for your product or brand. Our client Carol runs the Shoe Garden and got a mention in a pretty...
View ArticleThe Not So Common Way To Assess Advertising Offers
Look, it has to be said: I’m not very smart. But with the marketing we do for various clients I often hear “Wow, that’s a great idea” for things that seem blindingly obvious to me. We have a client who...
View ArticleTruth In Advertising
Look, I love my kids and all (!), but this ad actually tells the truth. The post Truth In Advertising appeared first on Web Site Designers Gold Coast.
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It’s Almost Time …For Santa!
Happy Christmas From All Of Us Let’s make this simple. It’s Christmas Eve and Santa is on his way, so many of us haven’t the time to read emails. We’re too busy trying to get on the “Nice” list! What...
View Article2 Simple Questions To Ask
Here are the 2 simple questions you must ask every single time you go to do something for your business: 1. If I do it, will it make me sales? 2. If I don’t do it, will it lose me sales? Everything...
View Article“Your Wife Must Be A Good Shag…” (And Other Ways Not To Deal With Angry...
Don’t you just hate the unreasonable customer. The ones who go berserk at the most minor of slights. There truly are some nutjobs out there (a big “Hi” to some of my old girlfriends whilst I think of...
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5 Writing Tips For Online
As you might know, I write a bit. Sometimes not very well, sometimes just fine. Once I wrote a book and that did okay. Really okay. Millions $$$ okay. Sweet!! Then I wrote a newsletter with 250,000...
View ArticleDon’t Drop Your Chocolate in Australia!
The post Don’t Drop Your Chocolate in Australia! appeared first on Web Site Designers Gold Coast.
View ArticleLow Expectations = Most Things Are A Huge Success!
Just finished a speech to 400 Honours College students at Griffith University. Didn’t get booed or have tomatoes thrown at me, so a resounding success – start with low expectations and everything in...
View ArticleThe Better Question To Ask
A question we’re often asked by prospective clients is: “How much is a web site?” The better question to ask is: “This is the sort of business I have. These are my main problems. What would your...
View ArticleBrisbane Wedding Flowers Gets Moving
We’re doing a little work for a Brisbane wedding flowers client and taking a good look at the flowers industry. As a guy who buys flowers a lot, it’s a fascinating industry that is very competitive –...
View ArticleSocial Media Insights
Some interesting insights here on why people share content on social media - People are more likely to share if something helps define their personal “brand”, if it’s a cause they care about or if they...
View ArticleNice Branding From The Snickers Team
Another lovely branding ad from the Snickers team based on the idea of “You’re not you when you’re hungry…” The post Nice Branding From The Snickers Team appeared first on Web Site Designers Gold Coast.
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