We write and advise on a lot of email newsletters. (We use MailChimp and recommend it highly.)
One of the key barriers in sending a e-newsletter is the thinking that it has to be the greatest newsletter ever. It’s a newsletter. Relax.
Here’s a bit of advice I wrote to a client yesterday about her businesses newsletter:
Don’t over think it in regards to the newsletter.
These are your customers, people you already have a relationship with. They want to hear from you.
They want to know their decision to purchase from you is validated because you’re nice/good/trustworthy.
It doesn’t need to be the greatest newsletter ever with a great competition or some huge discount.
It just needs to talk to them and say hello.
- Thank them for believing in you
- Mention you won the Gold Coast Business Excellence Award
You don’t have to give them anything other than to simply communicate. Say thanks, here’s what’s going on, look what we won (hugely confirming to them re that they bought from a good company).
Send it tomorrow. Then another one in 2 weeks. And 2 weeks after and 2 weeks after. Give them a coupon code for a discount. Say Happy Christmas and thanks so much for supporting us.
Make your newsletter quick, chatty interesting.
People want to be part of a community/tribe way more than they want you to sell them stuff. The funny thing is that when they’re part of your tribe/community they’ll always buy from you.
Hope that helps you write your business newsletter. If we can help then give us a call on 07 5535 1967.
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