We’re doing a bit of work with Paul, a lad who owns a pressure cleaning business here on the Gold Coast.
One thing we’ve really pushed with Paul is the need for some great Before & After shots of his work.
After all, you can talk all day about how great your pressure cleaning works but,as they say in the classics, a picture is worth a thousand words.
Before and After photos are really the only way to demonstrate many products – it shows your product works how you say it will.
It’s A ‘Taste Test’ Of Your Product
It’s why car test drives are offered work and why taste testing in supermarkets is done.
Same principle – see and use the product in action.
If it does what it says it will, then you’re way more likely to buy it.
So our mate Paul needs to show the effect of his pressure cleaning.
Our Inspiration Was Those Old Time Photos
To start off with, we were going to place the photos side by side to show the Before & After.
But we didn’t feel that was the best solution.
And we want the best solution for our client.
So we had a bit of a chat until Anthony (he’s the programming brains here) mentioned the old time photos where they show the shot from 1800′s and then the same place taken from the same spot today.
We’d see quite a few major news web sites do these Before & After shots by having a slider go between the 2 images.
(We’d seen this a bit too often with disasters like the Japanese tsunami and the Brisbane floods mostly recently, where the news site showed the damage caused.)
So we took the Before Shots and then lined up the After shots as best we could.
The results are, I hope you’ll agree, a fantastic example of Paul’s pressure cleaning work.

Before and After pressure cleaning
Some Tips For Before & After Photos
It probably doesn’t look like it, but there’s been a fair amount of work go into getting this page of Before and After pressure cleaning shots just right.
Here are my top 6 tips for Before & After photos:
- If you work is outside, shoot the Before and the After shots at the exact same time of day.
- If it’s outside, then ensure the weather conditions are pretty similar on each day.
- Mark the spot from where you take the photos if possible – repeat for the After shots.
- Use a tripod (and don’t adjust the height!).
- Don’t adjust any settings on your camera once you take the first photo (changed settings = different looking images).
- Get a landmark into each image, so your viewer has a point of reference (like the steps and the pool in the first photo on this page).
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